Marketing
Each hotel is unique, with its own positioning.
- We identify the ideal market segments and prepare an action plan to increase exposure and contact points.
- With proper, assertive and effective communication we make your hotel more effective.
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Online Marketing
Our professional hotel digital marketing experts
Will create a customized marketing strategy, designed for your budgets and objectives, to cost-effectively grow your direct booking revenue. Transparent and comprehensive reporting will keep you updated at every stage.
Web & Digital
- It is through this that more than 80% of customers come from different markets and through a variety of channels.
- We master the techniques for increased visibility, strengthening the brand image and communicating directly with the future customer by increasing the exposure of your business.
It is impossible to subsist without online presence.
SEM
Our team includes specialists in campaign management.
- With Google Ads (formerly Adwords) and Bing Ads to increase the visibility of your hotel’s website.
- We carry out campaigns by brand in search results, remarketing in display networks and we help you protect your brand and eliminate third-party ads.
SEO
- Coding adaptation, improvement of meta description, meta search term, meta tags and meta titles, redirecting, etc.
- We also create your Google My Business profile and guide you in directing the content of your web and blog in order to achieve the best positioning when your brand is searched for.
- Our copywriters are capable of endorsing your SEO campaign with exceptional content.
We fully optimize your website by means of on-page SEO.
PPC
We help you with a mix of local hotel keywords.
- And terms that will reach prospective guests for a lower cost and optimize your PPC campaigns.
- Additionally we can help you with editorial expertise, online reach and local knowledge.
- With services such as stand-alone stories, theme based stories, spokesperson profiling, property reviews, FAM Trips, blogger’s meet, publicity campaigns, our team combines analytics and modern content to score a perfect formula.
Social Media Marketing
- Which leads to stronger engagement, loyalty, and ultimately increased hotel website revenues at the lowest cost of acquisition.
- Concretely - Social Content Publishing, Social Advertising (Facebook, Instagram, Twitter, YouTube), Reputation Monitoring, Facebook, TripAdvisor and OTA Review Management. Our international network of social media influencers and popular travel bloggers can grow your reach and reputation.
We can help you to develop and tell your brand story.
Meta-search engines
We will help you to gain relevant positions in each of them.
- And optimize your campaigns and manage your investment.
- Trivago, Kayak, TripAdvisor, Google Hotel Ads and Skyscanner are great shop windows for your hotel and help improve your direct online sales.
Interested? We would be excited to hear from you!
About
Urban Logistics s.r.o.
Truhlářská 2463/16
301 00 Plzeň
IČO: 27979971
Tel: +420 608 710 827
info@hotelsrevenue.cz
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